They've been racing on the beach here since 1868 and many prominent jockeys and trainers participate.
There are 6 races on the card, one of which is sponsored by the Melbourne 10, the group of all-weather racing afficionados who after a birthday party decided to go to Las Vegas, Dubai and the Melbourne Cup all in a week. They then started buying horses, with their first one being Boomerang Bob who unfortunately ended his days in a fall on the ice at St Moritz (we did say "all weather racing") and seriously injured jockey George Baker.
They have several runners including 3 in the second last over 1400m (races are generally over 1400m or 1600m) with Geological going for his 98th start in a race! They've booked Lisa O'Neil for the rider on Florencio as she has a 3 wins from 4 starts record here. She's on Commander Han in the last.
Apart from sponsoring a race and participating in many of them, they will also be hosting the After Party at the Village Hotel in Bettystown, known as a popular venue for weddings although we haven't heard of any taking place on Wednesday.
Laytown has become a cult venue and CNN did a feature on them last year and a Japanese film crew has been around this year.