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Melbourne Demons recruit Harley Bennell has become the latest AFL player to be racially vilified on social media.

The Melbourne Demons have condemned a Twitter user who racially vilified recruit Harley Bennell over the weekend.

An offensive comment was posted to a video shared on the AFL's Twitter account following the Demons' win over Gold Coast on Saturday night.

The tweet was later deleted by the user, who Melbourne believe isn't a member of the Demons.

"There is just no place for this racist behaviour in our game and in society," Demons chairman Glen Bartlett said.

"It's incredibly frustrating that comments of this nature continue to be made, and it's important that we, as a football community, don't shy away from what's right.

"We all have a responsibility to call this behaviour out and hold these individuals to account. It is simply not okay to remain silent.

"I am already in discussions and intend to follow up key Federal and Victorian Government Ministers to explore what can be done to strengthen laws to make people accountable and stamp out this abhorrent behaviour.

"The club stands with Harley, and strongly against the vilification of our people. We will continue to drive the importance of listening, learning and educating."

Bennell's teammate Neville Jetta was also on the receiving end of a racist troll last month.